The Personal Data Protection Board (KVKK) published a Principle Decision dated February 2nd, 2026 and numbered 2026/266 in the Official Gazette on February 28th, 2026. It introduces fundamental changes to clubcard (loyalty card) programs widely used in various sectors such as food, clothing, technology, and cosmetics.
In the tourism and hospitality sector, a longstanding practice has finally come under strict scrutiny by the Turkish Personal Data Protection Board (KVKK). For years, it has been common procedure for hotels, resorts, and hostels to take photocopies or digital scans of guests' ID cards (Kimlik) during check-in.
